Qualche giorno fa su “Rivista Studio” è stata pubblicata una intervista al sig. Schultz, l’amministratore delegato di #Starbucks.
Riprendendo il filone di qualche settimana fa, io confermo il mio pensiero sulla necessità di avere in Italia imprenditori che inizino a parlare di responsabilità sociale di impresa, facendo seguire i fatti alle…
L’artefice del cambiamento è una delle sette figure che fanno parte del concetto di intraprenditore.
Dobbiamo essere in grado di osservare come cambiano i contesti intorno a noi, alla nostra azienda e ai nostri prodotti, ed essere in grado di plasmarci a questi.
Porre il cliente al centro dell’attività aziendale è uno dei passi da compiere al fine di instaurare più che un rapporto di fiducia tra il brand e il consumatore, una vera e propria empatia. È ormai superato il fuorviante concetto de “il cliente ha sempre ragione”.
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